We had a great time at #Commscampnorth17, so much cake, coffee and conversation.

Scott, our creative director, held a session on celebrating great campaigns. Lots of interesting ideas were shared around and here is a list of the thinking that came from the session:

  • If it’s a great campaign, share it. Other public sector organisations might be able to make use of the creative.
  • Public engagement events (a stand at a local fete or shopping centre) often have the biggest impact. It’s even better if you can get people to sign up for something there and then.
  • Story telling is often the heart of a great campaign. It is important that case studies are real and relatable.
  • In order to change behaviour there often needs to be an incentive, this could be making people aware of what else the money could be spent on to make their lives better. It needs to be tangible and real.
  • If the campaign is about getting a person to take action then the barriers to taking that action will need to be examined and made as explicit and as transparent as possible.
  • Some behaviour change or action is life changing for some people, this might mean a campaign needs to have lots of touch points, with the first point of contact and call to action perhaps being very small.

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