There are likely to be times in your life when you have watched a TV advert or stood staring at the bus stop poster and wondered ‘what’s that all about?’ Some marketing campaigns are developed in order to engineer discussion and debate, to develop a buzz about trying to puzzle out the nature of the product or service. Some campaigns though get lost in their own creative thought with mixed messages and impenetrable meaning. It’s safe to say that in general, the better the advert, the clearer the message, the more succinct the call to action.

At Touch Design we prefer our creative cleverness to take a back seat while the front seat is occupied by a simple, clear and compelling campaign. The thought process that develops the brand, design and marketing might be complex, but the ‘front of house’ product should revel in its simplicity, proud of its clarity. This can be seen in several pieces of our recent work for clients in the NHS throughout the East Midlands. We have recently carried out filming and editing for Health Education England for their Return to Practice campaign filmed at Northampton General Hospital, Sherwood Forest Hospitals and Nottingham University Hospitals to help them get across their key messages to internal and external audiences clearly and effectively.

If you’re struggling with a complex campaign, if you’re messaging is getting all a bit muddled, if you’re not sure of the right channel to use in getting over the message, then come and have a This email address is being protected from spambots. You need JavaScript enabled to view it.. It might be that using videos and using real people to tell your story - members of staff and patients as we worked with in our recent film projects - could work for you. The solution might be something else but whatever it is, we’ll help you tell it in a way that people can understand and engage with.


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