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Health and NHS graphic design and branding

Effective branding and graphic design within the NHS must always achieve a balance of complex requirements - respecting the NHS Identity guidelines and supporting the NHS Constitution and values, while striving for organisational autonomy and the need to differentiate. It must generate interest, engender support for the cause (a form of public sector brand loyalty), and it must have relevance and impact. Great branding in the NHS needs to be authentic and convincing. Ideally, in this outcomes and outputs world, it must demonstrate a form of creative ‘payments by results’. 

The expertise of our team is grounded in the health sector. Some recent websites we have designed and built with our web partner Volute, include My Care Record, East Midlands Clinical Networks and Clinical SenateInstitute of Mental HealthMental Health Clinicians, EMEESYEast Midlands Clinical Networks and Clinica SenateThe West, North and East Cumbria Success Regime and EMAHSN. With our experience of health sector work, we are aware of the design process within this context and the potential stakeholders (including hard-to-reach) that feed into this. 

We deliver a responsive, flexible, creative and cost-efficient service, based upon an approach of working in partnership. We embrace a ‘co-production’ model of delivery, seeing ourselves as your trusted partners in the production of the design and print that you need for your specific audiences, health messaging, and corporate objectives.

 

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Give us a call on
0115 950 9394

or email
info@touchdesign.co.uk