Creating great value for money

You might think recycling would be confined to matters of environmental concern. The re-use of materials from old ones. But it also serves a use within the design field. Good ideas, great design, interesting layouts can all be re-worked in the future for the same client or sometimes used to support the communications needs of another client, subject to the approval of the first. Within the public sector, this means that our clients can get great value for money through partnering with similar organisations to have similar marketing materials produced for the same campaign.

Organisations within health, fire, police, housing, the environment and other areas are often facing challenges that are not isolated to their own particular neighbourhood. Keeping people well in winter and away from the emergency department is an issue facing all health trusts. Tackling knife crime is an issue facing all law enforcement agencies. So too, fire safety in the home is an issue that all fire services need to promote to their local residents. It makes sense, therefore, for agencies to combine together and share the costs of campaign development when their aims and objectives are the same.

We created a series of campaign materials for Nottinghamshire Fire and Rescue Service on fire safety in the home. The info contained advice such as a bedtime checklist – close inside doors, check your cooker is off, make sure all candles and cigarettes are put out and so on – and this was seen by their colleagues in the Northamptonshire Fire and Rescue Service who wished to use the same materials but re-brand for their county. Approvals were granted and, in this way, public sector organisations are benefiting by paying only once for the initial campaign creative. We are always very happy to see how we can make public sector organisations make the best from their limited budget. One option is re-use and re-brand and we will always work with our clients to see if this can be arranged. We’re here to This email address is being protected from spambots. You need JavaScript enabled to view it. and do our best for the communities you serve. We’re your in-house design agency that just happens to be slightly outside the house.