What are words worth in the context of good design? In many cases they are central to the development of an idea and the creative spark. In any new commission, here at Touch we often think about the letters, the words, the shapes, the symmetry, the feel of the text, just as much as we do about the shapes, sizes, colours and images used in the design and branding...

Milton Keynes University Hospital NHS Foundation Trust was shortlisted in the HSJ Awards for this project. After considering such possibilities as ‘meeting in a marquee’, ‘yelling in a yurt’, and ‘canvassing under canvas’ – Milton Keynes University Hospital NHS Foundation Trust went quite rightly with the promotion of ‘Event in the Tent’ – an internal staff communications initiative...

It’s good to talk about mental health. We all have it. Just as our physical health varies from day to day, week to week, year to year, sometimes better, sometimes worse, so too do we have a continuum of mental health. Some days, it’s great, we’re fine and fabulous, other days, we’re not so sure...

How often do we save the best bit until last? We’re talking here about evaluation of course. Great communications and marketing campaigns are often dreamt up and implemented – yet evaluation might sometimes be an after-thought or bolt-on...

Some stories are difficult to tell. The more personal the story, the more difficult it can be to source a case study. When it comes to matters of sexuality, bullying or racism, for example, interviewees are naturally often reluctant to put themselves in the spotlight...

Is creativity a gift that some people have and some people don’t? Are some people ‘naturally creative’ or are you someone ‘who does not have a creative bone in their body?’ The simple answer is that we are all creative. And we are as creative as we allow ourselves to be...

@NHScommsorg was set up by Antony Tiernan (@AntonyTiernan) in 2014 to support NHS and other health communicators to share best practice. Following a number of successful events, they have teamed up with Touch Design to organise an event focused on internal communications and staff engagement...

Sometimes on the conveyor belt of communications, things can seem a bit cyclical, a bit ‘samey’. As one year merges into another, the calendar of corporate events can throw up some similar requests, similar projects and a feeling of ‘haven’t we done this before?'...

We are very proud to have won an UnAward for this project, and we had great fun presenting our thoughts and ideas at the Unawards Winners Masterclass. After considering such possibilities as ‘meeting in a marquee’, ‘yelling in a yurt’, and ‘canvassing under canvas’ – Milton Keynes University Hospital NHS Foundation Trust went quite rightly with the promotion of ‘Event in the Tent’ – an internal staff communications initiative...

“Organisations need to communicate effectively with their employees. It sounds simple, but the reality is less so. And as organisations get bigger, this becomes a more complex challenge...

Showcase your organisation this year through an annual report that breaks the mold. We’ve written a blog on how an annual report doesn’t always have to be the same format as last year...

Let’s take you back on a journey. To the dawn of time. Or rather, the dawn of Touch Design. While Scott was first sharpening his pencils and doodling some doodles, elsewhere in the world, things were afoot. The banking crisis was about to kick off big time...

@NHScommsorg was set up by Antony Tiernan (@AntonyTiernan) in 2014 to support NHS and other health communicators to share best practice. Following a number of successful events, they teamed up with us to organise an event focused on internal communications and staff engagement...

We are very proud to have won Best work by an agency in the UnAwards 17 for this project. After considering such possibilities as ‘meeting in a marquee’, ‘yelling in a yurt’, and ‘canvassing under canvas’ – Milton Keynes University Hospital NHS Foundation Trust went quite rightly with the promotion of ‘Event in the Tent’ – an internal staff communications initiative...

Are all design agencies the same? And what makes us a little different? In any design agency you might expect to see a smattering of shiny Apple Macs, there may be the odd hipster beard on an odd hipster, there might be the archetypal table football game. Throw in some exposed brickwork, maybe stripped floors and some cool artwork...

@NHScommsorg was set up by Antony Tiernan (@AntonyTiernan) in 2014 to support NHS and other health communicators to share best practice. Following a number of successful events, they have teamed up with Touch Design to organise an event focused on internal communications and staff engagement...

We’ve given smokers the red card at Milton Keynes University Hospital in an eye-catching campaign, developed with colleagues in the NHS Foundation Trust’s communications team...

For many months now Touch Design has been hosting ‘Open Space’ sessions for communications and marketing professionals, bringing together colleagues and collaborators for a hugely enjoyable sharing and learning experience...

We are very proud to have been shortlisted for Partnership Engagement of the Year and Consultation and Engagement Campaign for The UK Public Sector Communications Awards 2017 and Best Partnership Working and Best Engagement or Consultation for Association for Healthcare Communications & Marketing awards 2017 #AHCM17 for this project. Like leaves on train tracks, a lit match and an open box of fireworks, or a lost clown wandering around the streets at night, there are a number of things in life that don’t go together terribly well...

For anyone involved in local government, health or voluntary sector communications we would strongly recommend registering to attend a future Commscamp – the ‘unconference’ for public sector communicators...

After considering such possibilities as ‘meeting in a marquee’, ‘yelling in a yurt’, and ‘canvassing under canvas’ – Milton Keynes University Hospital NHS Foundation Trust went quite rightly with the promotion of ‘Event in the Tent’ – an internal staff communications initiative...

There are likely to be times in your life when you have watched a TV advert or stood staring at the bus stop poster and wondered ‘what’s that all about?’ Some marketing campaigns are developed in order to engineer discussion and debate, to develop a buzz about trying to puzzle out the nature of the product or service...

We had a great time at #Commscampnorth17, so much cake, coffee and conversation. Scott, our creative director, held a session on celebrating great campaigns. Lots of interesting ideas were shared around and here is a list of the thinking that came from the session...

We had a great time at #Commscampnorth, so much cake, coffee and conversation. Kirstie, our managing director held a session on Nudge Theory. Lots of interesting ideas were shared around and these are some notes that came from the session...

When was the last time you purchased something as a direct result of a piece of advertising, marketing, PR? Maybe you had seen an advert on the bus or Tube, been prompted by an email based on loyalty card membership, or read an article in a magazine?

New health partnerships, methods of delivering care and new structures are being developed on an almost constant basis within the health and care sector as the winds of change spread across providers and commissioners...

Later this month and further into the summer Touch Design will be hitting the road again taking our conference stand to this year’s two gatherings of Commscamp...

We are very proud sponsors of #CommsCampNorth, the first up North CommsCamp, an unconference for public sector communicators to talk, share, experiment and eat cake... 

The NHS is one of the most cherished and recognised brands in the world according to NHS Identity, yet it is also one of the most mis-used in terms of its design application...

There are likely to be times in your life when you have watched a TV advert or stood staring at the bus stop poster and wondered ‘what’s that all about?’ Some marketing campaigns are developed in order to engineer discussion and debate, to develop a buzz about trying to puzzle out the nature of the product or service...

We are very proud to have been shortlisted for Best Partnership Working and Best Engagement or Consultation for Association for Healthcare Communications & Marketing awards 2017 #AHCM17 for this project. Like leaves on train tracks, a lit match and an open box of fireworks, or a lost clown wandering around the streets at night, there are a number of things in life that don’t go together terribly well...

I’ve been involved in lots of annual reports before with other design agencies and the creative thinking hasn’t always been applied in the final publication. Working with Touch Design has been different and ‘wow’ did they get it right! Our new annual report produced with Touch was one of those rare occasions when it just worked. The creative has really come through, the collaboration was great and we’re all really proud of the end result.” Rebecca Beedie, media and copywriting manager, Derbyshire Community Health Services NHS Foundation Trust...

Public sector comms folk are great at putting on conferences, ‘unconferences’ and Open Space events, yet sometimes it can take a little time to work out what is happening, where and when... 

There are likely to be times in your life when you have watched a TV advert or stood staring at the bus stop poster and wondered ‘what’s that all about?’ Some marketing campaigns are developed in order to engineer discussion and debate, to develop a buzz about trying to puzzle out the nature of the product or service...

The NHS, Britain’s most recognisable brand, and equally most mis-applied - just check out the shop frontage of your local pharmacist or the latest report from your spin-out NHS organisation annexing itself from the parent brand. Easy to get right using the guidelines but easier to get wrong using ‘guess-lines’... 

It’s the stuff of dreams. Or more accurately, nightmares. You’re at work, you’ve remembered everything you need, ready to launch into another successful working day; computer switched on, posh coffee sitting on the desk, papers arranged. Then you look down. You’re in your boxer shorts having forgot to put your trousers on! Fashion disaster...

Like leaves on train tracks, a lit match and an open box of fireworks, or a lost clown wandering around the streets at night, there are a number of things in life that don’t go together terribly well. Another example could be the NHS and information technology. While we have a health service that is the envy of the world, we’ve never quite cracked the IT aspect...

Back in the day when we used to watch black and white films on black and white TVs, when there was no social media only newspapers and the radio, in the immediate decades not long after the invention of the National Health Service, our healthcare system was a very much different affair. If you were too poorly to get out of bed, the doctor would come and visit you, and no matter what you thought of your symptoms the doctor knew best...

It’s the stuff of dreams. Or more accurately, nightmares. You’re at work, you’ve remembered everything you need, ready to launch into another successful working day; computer switched on, posh coffee sitting on the desk, papers arranged. Then you look down. You’re in your boxer shorts having forgot to put your trousers on! Fashion disaster...

The rush to digital has left some creatives down a dark alley blindly tweeting and liking for no apparent reason or purpose. Similarly there can be a tendency to add social to existing or new campaigns with no great insight into the complementary nature and sometimes unique demands of the digital world...

How critical is employee engagement to the success of your organisation? It sounds a fairly daft question with an obvious answer but you may be wrong. In a survey of global business HR, internal communications and corporate communications functions with 566 respondents, four out of every five (82%) said employee engagement is very important to the performance of their organisation. So far, so good. But when asked in the survey (Edelman, April 2015) whether their organisation has an employee engagement strategy, only a little over half (55%) of them did...