Giving corporate design the ‘right-touch’

It’s always a joy to link up with a new client and we were delighted recently to get the go-ahead from the Professional Standards Authority (PSA) to design a core corporate publication to share the principles underpinning their work with their audiences. 

The PSA oversees the work of 10 UK health and social care regulators and Accredited Registers of healthcare practitioners. They describe their approach as ‘right-touch regulation’. Their work contributes to improving regulation and helping to protect the public. 

We were asked by the PSA to produce accessible print and digital documentation – with a version in Welsh as well as English.

The report focused on updating the latest version of Right-touch regulation their principles-based framework, seen as a pivotal work by the PSA and they wanted the publication design to reflect this. Central to the commission was a need for the publication to meet the highest standards of accessibility. Design accessibility is important because it ensures that documents like this framework can be used and understood by everyone, regardless of their abilities, age or circumstances.

The publication needed to embrace their recently refreshed brand and be impactful and engaging. As such, we used the appropriate brand elements to create a stylish, professional and modern looking document. We used icons, infographics, photography, call outs and diagrams to bring the document to life and make it engaging for readers, with a clear hierarchy and colour coding between sections and heading levels to help readers navigate through the document.

This is another great example of how we can work with a national public sector organisation as their design partner, fitting in with their brand guidelines, needs and timescales to produce the right work at the right time.

We are really pleased with the completed work, and this is a feeling shared by the PSA. 

Oyinkan Onile-Ere, Head of Stakeholder Engagement and Communications at the PSA said: "This was an important publication for us and an opportunity to start putting elements of our recently refreshed brand into use on a major report. Touch Design made the process smooth and easy. They had a good grasp of our requirements and translated these into a vibrant, appealing document that we are really happy with and that has led to positive feedback from our stakeholders.”

For all your corporate publication design needs, we have the expertise within our studio to support, so please get in This email address is being protected from spambots. You need JavaScript enabled to view it. today and see how we can This email address is being protected from spambots. You need JavaScript enabled to view it..