Enhancing audience reach through accessible design

Here at Touch, we are experts in accessible design. It is not only a legislative requirement for organisations working within the public sector but it makes good sense. Why would you unnecessarily exclude certain audience groups from receiving your messages and being able to contribute to the aims of your project or initiative? Remember that at least one in four people in the UK has a long-term illness, impairment or disability.

Our client work – such as print and digital design for the NHS, Health Research Authority, Essex County Council and Barnet Council - is designed to meet the relevant standards set out in legislation.

By enhancing accessibility, you are increasing your reach, helping everyone who needs your services access your services. Not only are you meeting standards and adhering to legal requirements, you are building trust, respect and support for your organisation.

Digital accessibility means more than putting things online. It means making your content and design clear and simple enough so that most people can use it without needing to adapt it, while supporting those who do need to adapt things.

Across print and digital, a few general tips to consider while creating your accessible design:

  • Write in plain English
  • Use simple sentences 
  • Use subtitles or provide transcripts for video
  • Use linear, logical layouts
  • Use bright, contrasting colours
  • Make web link buttons descriptive
  • Provide a variety of options in how you can be contacted.

These are just some of the many considerations needed in creating accessible content and design and they will sometimes vary between specific audience groups.

We can advise you on how to make your content and design fully accessible and can show you numerous client examples of similar work that has achieved its inclusivity goals. This email address is being protected from spambots. You need JavaScript enabled to view it. us today for guidance.