When good design is good for the planet – campaign creative for Tree Hugger

Our new campaign creative for the Tree Hugger sustainable tree guard took its inspiration, naturally, from its environment credentials.

‘The natural choice’ seemed to be, well, the natural choice for the marketing collateral, promoting the product’s green characteristics, as opposed to the traditionally used plastic guards for young trees, which ultimately tend to age and split and add plastic to their soil surroundings.

It is an innovative product, made from 100% biodegradable materials by our new client Agrovista, which we were very happy to help promote. As environmental champions ourselves, with a Touch Design sustainability plan in place, this product provides trees with valuable protection during their critical establishment period. The TreeHugger is made from entirely organic materials which biodegrade at the end of their useful lifespan.

Creative director Jo explains: “The strapline ‘the natural choice’ works both in emphasising its natural properties but also in emphasising the product as ‘the obvious choice’. The visual design emphasises this by using a background inspired by the texture of the Tree Huggers, a natural colour palette, and a cut out effect on the lettering with some leaves growing through to reflect the product. This is supported by a series of icons which sum up the key selling points.”

The campaign artwork has now been applied across print, large format (exhibition stand and banner stands), and social media.

“The client likes our fresh perspective on the industry and was really pleased to receive three very different concepts at the initial pitching stage.”

Teaming up with clients whose work is in line with our business values is important to us all here at Touch. We understand that our economic, social and environmental impact is an integral part of our operations, and we take these factors into account in everything we do.

We are looking forward to showing you our next campaign with Agrovista which we are already working on.

If your product or service helps make the world a better place, then This email address is being protected from spambots. You need JavaScript enabled to view it. us today to see how we can help maximise its impact.