Stretching every penny – How to get better creative without bigger budgets including a 'Build a Brief' workshop

We're delighted to be speaking at this year's CIPR East Anglia Conference, where we'll be sharing practical ways communicators can achieve better creative outcomes without increasing budgets.

Drawing on nearly 20 years of experience working with health and local government organisations, our session will explore how better planning, stronger briefs and smarter commissioning can improve both the creative process and the final results.

We'll share the "inside scoop" on what designers really need from a brief, highlight some of the common pitfalls that cause projects to become more expensive than they need to be, and demonstrate simple ways to make existing brands, assets and creative budgets work harder.

The second half of the session will be hands-on, with delegates taking part in a Build a Brief workshop. Working together, we'll transform a simple project request into a clear, strategic creative brief, demonstrating how asking the right questions at the beginning of a project leads to better creative, fewer revisions and better value for money.

Whether you work with external agencies or manage communications in-house, you'll leave with practical tools and techniques that you can apply immediately.

If you're attending the CIPR East Anglia Conference, we'd love you to join us.

Book your place here.