We have previously told you about Art in Barnet - a bold campaign celebrating the borough’s rich arts, culture and heritage, inviting Londoners to explore the unique places that make Barnet a cultural hub.
From historic cinemas and leading arts venues to hidden cultural gems, the borough is fast becoming a cultural destination – and that reputation is being enhanced thanks to a high impact Touch Design co-created campaign.
The five-week campaign and brand launch was part of a wider effort to position Barnet as a cultural destination for all and to build momentum ahead of a larger borough-wide heritage and cultural celebration set for 2026.
Our creative was deployed by the borough across outdoor advertising, paid video advertising, organic social media, new Art in Barnet webpages, London Standard paid advertorial, weekly Barnet First articles and in the borough’s internal communications.
Arts and culture can sometimes be seen as inaccessible. Barnet Council wanted to challenge this idea and make arts and culture engaging and accessible for everyone, that Barnet is a place for all.
The impact of the campaign has been impressive – with more than a million video views, 300 entries in a prize draw (the most in the borough’s history), more than 3,000 webpage views and 17,000 social media impressions.
Integral to the whole campaign has been our commitment to meeting the highest standards of accessibility throughout the design and delivery process.
Accessibility is not just designing for one impairment or condition. It is designing inclusively to meet a range of needs. This includes those with impaired vision, motor difficulties, cognitive impairments or learning disabilities, deafness or impaired hearing.
Accessible design is good design. What this means is that when you design something for people with additional needs, it almost always improves the experience for everyone at the same time.
How is this done?
For this campaign, we can look to the design of the very colourful brand logo with appropriate colour contrast throughout the lettering; the use of varied font sizes and weights to differentiate between headlines and body copy; and how paragraphs of text are well spaced out with areas of white space to prevent text ‘swimming together’, which is a particular issue for people with dyslexia.
Those are just a few examples of good accessible design. We can talk you through the thinking and process and This email address is being protected from spambots. You need JavaScript enabled to view it. with your content, ensuring accessibility and extending reach to all audiences. You can also see our full case study here.
To see more examples of Art in Barnet content, please visit the borough’s campaign website.
“Working with Touch Design was excellent - from initial concept through to delivery, they were responsive, creative, and quick to understand both the council’s vision and the practical needs of delivery. They brought fresh thinking and strong execution, which made a real difference in the success of this campaign – reflected in the high awareness levels achieved for a new brand.” Sunita Trehan, London Borough of Barnet, Senior Campaigns Manager
Give us a call on 0115 950 9394 or email info@touchdesign.co.uk