Campaigns with integrity and impact

Here at Touch Design, we always seek to produce clever creative, with a clearly defined call to action, and it has been really pleasing to follow the fortunes of one campaign aimed at increasing nursing staff recruitment to the NHS.

We have previously written about our work with the National Endoscopy Programme in Wales and updated this with initial campaign evaluation findings.

Our campaign has been supporting the NHS in Wales, encouraging people to consider nursing careers in endoscopy (a procedure where a long, thin, flexible tube that has a light and camera at one end is passed through your body). Endoscopy services play an essential part in investigating suspected cancer and other conditions such as inflammatory bowel disease. 

We now have a fuller set of figures in and the impact of the campaign can really be seen.

In the period from March to November 2022, before our campaign was launched, the service received 860 job applications. In a similar period after, from November 2022 to July 2023, there were 1,237 job applications. The average number of applications per vacancy also increased from 10.2 to 13.6. The graphs here show the impact being made.

BeVital Campaign Analysis 1 BeVital Campaign Analysis 2

We can see that not only did our campaign get the word out about the benefits of living and working in this profession in Wales, it had a demonstrable effect on increasing staffing within the service. Recruitment in many NHS roles in many parts of the UK is a considerable challenge at the moment and we are delighted to see that this #BeVital campaign has played a vital role in addressing the issue in one area.

A core value of Touch Design is that we will only work on projects that matter, that add worth to the world. We are so pleased to be able to support the NHS in Wales with this work, helping find the right people for such hugely important roles. If your organisation similarly needs support on getting the message out and campaigning, give us a This email address is being protected from spambots. You need JavaScript enabled to view it..