Sherwood Forest Hospitals NHS Foundation Trust

Nurturing and growing a new brand

There is a challenge in being an organisational ‘sub-brand’ when your ‘parent brand’ is the NHS. Sherwood Forest Hospitals wanted a design appearance that would celebrate the uniqueness, heritage and achievements of their hospital trust while remaining loyal to the NHS identity.

“Not only were Touch really easy to work with, they fully got to grips with the brief and were excited and engaged about the project. The ideas they produced were all carefully thought out and well-presented and the final option we went with has been embraced across the Trust”

Kerry Beadling-Barron, Sherwood Forest Hospitals NHS Foundation Trust