Chartered Society of Physiotherapy

When micro becomes macro – the escalating impact of insensitivity and discrimination

Our campaign creative used the graphic device of a speech box – in response to the Society calling out microaggressions and asking their members to educate themselves about these types of comments, to challenge this behaviour and support colleagues who have experienced microaggressions. The speech box device is a pointer towards encouraging open and honest conversations between colleagues, to raise awareness and empower all those in the workplace to tackle the occurrence of microaggressions - they should not and cannot be tolerated.